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Brand Identity

Creative Direction
Packaging
Social Media



Illustrator
Photoshop

Velvet Skincare

Velvet is a conceptual skincare line centered on softness, balance, and gentle support. Created for skin that prefers care over correction, each serum is designed to meet daily needs without disruption—offering clarity, hydration, and comfort in equal measure.

The collection blends supportive and corrective benefits, allowing skin to improve without feeling challenged. Velvet respects the skin’s natural rhythm, focusing on calm, effective formulations that feel as good as they perform.

This approach extends to the visual language of the brand. Muted tones, translucent finishes, and minimal design choices reflect a sense of quiet refinement. Velvet positions skincare not as a routine to rush through, but as a brief pause—a moment of softness woven into the day.

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