This project was completed during my time at Stokes Sign Company and produced as a large-scale food truck wrap. Measuring 237 inches in length, the design spans both sides and the rear of the truck, creating a cohesive and highly visible brand presence from every angle.

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The wrap was designed for real-world visibility and movement, using high-contrast graphics, bold typography, and patterns to ensure the brand reads clearly whether the truck is parked or driving through Austin. Each panel was designed to work together while still holding its own visually.

 

In addition to designing the wrap, I assisted with installation, photographed the finished truck on location, and created a marketing reel to showcase the final result in use. The project extends beyond print into physical production and marketing, turning the truck itself into a moving brand touchpoint that can now be seen throughout the city.